Sound theoretical reflection!

Entrepreneurship Research

Research in the field of entrepreneurship is a key component of the work of the ZE Center for Entrepreneurship. The knowledge gained is systematically incorporated into all fields of activity. The starting point is the concept of entrepreneurship as a complex learning and action process or as a special form of trust-based economic action practice. This is condensed in the broadest sense in the facets of entrepreneurial action competence and thus as a key qualification in the ability to change. This is why business start-ups, innovation, growth, sustainability and succession form the range of topics covered by the ZE Center for Entrepreneurship’s practice-oriented research. In this way, the respective requirements of innovative entrepreneurship are taken into account.

Research and practice – Entrepreneurship Education

We have incorporated and established our understanding of project-based entrepreneurship education in our own scientific approach, among other things. The early socialization phase in schools is a particularly important source of practice and experience. Entrepreneurship education is predestined to be used in every school subject, including in the context of “challenge-based learning”, in order to provide impetus to shape one’s own life in a self-determined, creative and responsible way. Acting as an “entrepreneur of oneself” is on the horizon. This scientifically sound approach, which has also been empirically validated with regard to the effectiveness of skills transfer, forms the supporting pillar and the conceptual foundation for our practical offerings in teaching, coaching and consulting.

Latest publications

Vollmar, Bernhard H.; Euler, Mark (2025): Social entrepreneurship through established organizations
– the case of social intrapreneurship – In: Kenel, P.; Eschweiler, J.; Hackenberg, H.; Wihlenda, M.: Social Entrepreneurship in Germany. Handbook for science and practice. UTB, Stuttgart, pp. 283-299.

Nicolai, Alexander; Vollmar, Bernhard H. (2024): Between being and ought: Henry Mintzberg’s contribution to the management sciences. In: Schumacher, Thomas; Eppler, Martin J.; Haas, Oliver; Roehl, Heiko; Winkler, Brigitte (eds.): Vordenker der Organisationsentwicklung. Impulses for effective change work. Schäffer-Poeschel Publishers, Stuttgart. S. 205-218.

Vollmar, Bernhard H.; Euler, Mark (2024): The integrative approach: from project-based learning in entrepreneurship education to project-based learning as entrepreneurship education. In: Lange-Pitsoulis, Astrid; Pitsoulis, Athanassios (eds.): The qualification for entrepreneurial thinking and acting: Results of the first Entrepreneurship Education Specialist Conference 2023; anthology of papers from the first Entrepreneurship Education Specialist Conference in Hildesheim. Hildesheim: Universitätsver-lag Hildesheim, pp. 1-13.

Vollmar, Bernhard H.; Euler, Mark (2023): The Incorporated Approach: From Project-Based Learning in Entrepreneurship Education to Project-Based Learning as Entrepreneurship Education in German Schools – In: Block, J. H. et al. (eds.): Progress in Entrepreneurship Education and Training. Springer Gabler, Wiesbaden, pp. 171-181.

Vollmar, Bernhard H., Euler, Mark (2023): Entrepreneurial Eco- systems and Technology Transfer: Structures and Processes for Establishing Transfer Innovations in a Cross-Industry Context. In: Pfannstiel, M.A., Dautovic, A. (eds) Transfer innovations and innovation transfer between science and industry, Springer Gabler, Wiesbaden, pp. 1095-1133.

Vollmar, Bernhard H. (2022): Controlling and sustainability. In: Becker, Wolfgang; Ulrich, Patrick (eds.): Praxishandbuch Controlling, 2nd revised edition, Springer Reference. Economy, pp. 1095-1133.

Selected research contributions

Technical contributions

Vollmar, Bernhard H. (2020): Influencer marketing as a sustainable success concept. In: Markenartikel – Das Magazin für Markenführung, (Vol. 81), 6/2020, pp. 33-35.

ZE Research Notes – No.1 – 2015: Consistent thinking in business models as a strategic guiding principle

Research studies

Vollmar, Bernhard H. (2015): Tradition matters! Study on tradition awareness in family businesses. Study, No. ST15/04, published by PFH Private University of Applied Sciences Göttingen
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Bizer, Kilian; Dopfer, Jaqueline; Hoffmann, Klaus; Maring, Matthias; Schneider; Tim; Bernhard H. Vollmar (2015): The South Lower Saxony Innovation Campus. Feasibility study. Edited by: Südniedersachsenstiftung.

Barth, Detlev; Bizer, Kilian; Dopfer, Jaqui; Grube, Joachim; Haufe, Ursula; Hoffmann, Klaus; Kaune, Günter; Strunk-Lissowski, Reiner; Maring, Matthias; Qaim, Christina; Rudolph, Martin; Viöl, Wolfgang; Vollmar, Bernhard H. (2014): Innovationsregion Südniedersachsen: Regional economic strategy – cross-network, solution-oriented, strong for the future. Edited by: Südniedersachsenstiftung.

Fit for tomorrow – Efficient and flexible corporate management (study accompanying the Axia Award 2011)

SME think tank (study accompanying the Axia Award 2010)

Successful in turbulent times (study accompanying the Axia Award 2009)

Research work

Vollmar, Bernhard H.; Euler, Mark (2025): Social entrepreneurship by established organizations – the case of social intrapreneurship – In: Kenel, P.; Eschweiler, J.; Hackenberg, H.; Wihlenda, M.: Social Entrepreneurship in Germany. Handbook for science and practice. UTB, Stuttgart, pp. 283-299.

Vollmar, Bernhard H.; Euler, Mark (2024): The integrative approach: from project-based learning in entrepreneurship education to project-based learning as entrepreneurship education. In: Lange-Pitsoulis, Astrid; Pitsoulis, Athanassios (eds.): The qualification for entrepreneurial thinking and acting: Results of the first Entrepreneurship Education Specialist Conference 2023; anthology of papers from the first Entrepreneurship Education Specialist Conference in Hildesheim. Hildesheim: Universitätsverlag Hildesheim, pp. 1-13.

Nicolai, Alexander; Vollmar, Bernhard H. (2024): Between being and ought: Henry Mintzberg’s contribution to management science. In: Schumacher, Thomas; Eppler, Martin J.; Haas, Oliver; Roehl, Heiko; Winkler, Brigitte (eds.): Vordenker der Organisationsentwicklung. Impulses for effective change work. Schäffer-Poeschel Publishers, Stuttgart. S. 205-218.

Halberstadt, J./ Euler, M./ Bronstein, J. (2023): Prerequisites and the Success of Transformative Entrepreneurship Education. In: J. Halberstadt/ A. Alcorta de Bronstein/ J. Greyling/ S. Bissett (Eds.): Transforming Entrepreneurship Education. Interdisciplinary Insights on Innovative Methods and Formats. Cham, pp.197-217

Vollmar, Bernhard H.; Euler, Mark (2023): Entrepreneurial Ecosystems and Technology Transfer: Structures and Processes for Establishing Transfer Innovations in a Cross-Industry Context. In: M.A. Pfannstiel/ A. Dautovic (Eds.): Transfer innovations and innovation transfer between science and industry. Wiesbaden, pp.467-490

Vollmar, Bernhard H.; Euler, Mark (2023): The Incorporated Approach: From Project-Based Learning in Entrepreneurship Education to Project-Based Learning as Entrepreneurship Education in German Schools. In: J.H. Block/ J. Halberstadt/ N. Högsdal/ A. Kuckert/ H. Neergaard (Eds.): Progress in Entrepreneurship Education and Training. Wiesbaden, pp.171-181

Halberstadt, J./ Fischer, D./ Euler, M. (2023): Making change tangible – learning through social engagement. In: G. Michelsen, M. Barth/ D. Fischer (eds.): Education for sustainable development in higher education. Paths and effects using the example of Leuphana University Lüneburg. Opladen, Berlin, Toronto, pp.67-80

Vollmar, B. H. (2022): Controlling and sustainability – In: Becker, W.; Ullrich, P. (eds.): Handbuch Controlling. 2nd edition. Springer Gabler, Wiesbaden.

Euler, Mark; Herzog, Sarah; Vollmar, Bernhard H. (2019): Entrepreneurial Ecosystems as a Perspective of Entrepreneurship – Possibilities and Limits of Design. In: Hölzle, Katharina; Tiberius, Victor; Surrey, Heike (eds.): Perspectives on Entrepreneurship. Stuttgart: Schäffer-Poeschel, pp. 469-481.

Halberstadt, J./ Euler, M./ Bronstein, J. (2023): Prerequisites and the Success of Transformative Entrepreneurship Education. In: J. Halberstadt/ A. Alcorta de Bronstein/ J. Greyling/ S. Bissett (Eds.): Transforming Entrepreneurship Education. Interdisciplinary Insights on Innovative Methods and Formats. Cham, pp.197-217

Halberstadt, J./ Schank, C./ Euler, M./ Harms, R. (2019): Learning Sustainability Entrepreneurship by Doing: Providing a Lecture-Oriented Service Learning Framework. In: Sustainability 11/ 5, 1217

Halberstadt, J./ Schank, C./ Euler, M. (2017): Planning and management of skill-based service learning in social entrepreneurship education. In: G-Forum 2017, October 4-6, University of Wuppertal

Bekmeier-Feuerhahn, S./ Euler, M./ Rudeloff, C. (2015): Communication of start-ups. Meaning, goals, target groups and channels. In: prmagazin 46th Vol. / No. 9, pp. 48-54

Euler, M. (2015): Educational-theoretical implications of modern vocational orientation. In: Journal of Vocational and Business Education 111th Volume, Issue 1, pp. 100-114

Euler, M. (2014): The homo interagens as an entrepreneur. The historical significance of entrepreneurship education for the modern individual. Challenges and new paths. Marburg

Vollmar, Bernhard H. (2014): Controlling and sustainability. In: Becker, Wolfgang; Ulrich, Patrick (eds.): Praxishandbuch Controlling. Wiesbaden: Springer Gabler Verlag, pp. 798-829

Vollmar, Bernhard H. (2013): Economic Theory: A Field for the Application of Non-Dualist Thought? A Clarification of Potential Epistemic Benefits . In: Constructivistic Foundations, Special Issue: Non-dualism A conceptional Revision? Riegler, Alexander; Weber, Stefan (Eds.), Vol. 8, Number 2, p. 216-226.

Kortleben, Hanno; Vollmar, Bernhard H. (2012): Crowdinvesting: An innovative Option for Start-Up Financing? In: Proceedings of ECIE 2012, The 7th European Conference on Innovation and Entrepreneurship, Escola Superior de Gestão e Tecnologia, Instituto Politécnico de Santarém, Portugal, September 10-11, 2012.

Albe, Frank; Vollmar, Bernhard H. (2012): Crowdinvesting – an innovative form of financing for SMEs? In: “Fokus Mittelstand – Einzigartiger Erfolg” (ed.): Deloitte, 2/2012, pp. 3-4.

Euler, M./ Freese, J. (2012): A new perspective to integrate different social capital concepts. In: International Journal of Social Inquiry. Vol. 5/ No. 1, pp.3-24

Vollmar, Bernhard H. (2011): Universal relevance and ambivalence: the problem of trust. In: Erwägen, Wissen, Ethik (EWE), vol. 22/2011 issue 2, pp. 309-312.

Euler, M. (2011): Born or made – Can entrepreneurship be taught? In: T. Retzmann (ed.): Entrepreneurship and employee orientation. Leitbilder und Konzepte für die ökonomische Bildung in der Schule. Schwalbach/ Ts., pp. 66-76

Euler, Mark; Kraus, Sascha; Vollmar, Bernhard H. (2011): Communication matters – Network Constellations in Entrepreneurship. In: International Journal of Economics and Business Research, vol. 3 (2011), pp. 283-301.

Eickemeyer, Andrea; Vollmar, Bernhard H. (2010) : Can a crisis be managed through knowledge? The case of entrepreneurship! In: Behrends, Sylke; Bloemen, André; Mokwinski, Björn; Schröder, Wiebke (eds.): Wissen und Wissensmanagement – Chancen in der Wirtschaftskrise, Oldenburg: BIS-Verlag, pp. 49-66.

Vollmar, Bernhard H. (2010): Network constitution and communication in entrepreneurship – a basic theoretical explanation of the success condition of an essential success factor. In: Euler, Mark; Freese, Jan; Vollmar, Bernhard H. (eds.): Homo Interagens. Social interaction – a basic theoretical discourse in economics. Marburg: Metropolis-Verlag, pp. 129-146.

Euler, Mark; Vollmar, Bernhard H. (2010): (Eds.): Homo Interagens. Social interaction – a basic theoretical discourse in economics . Marburg: Metropolis-Verlag.

Klee, Esther; Vollmar, Bernhard H. (2009): Fictions and facts about entrepreneurship education at German universities – Results of an international comparative study. In: Proceedings of ECEI 2009, The 4th European Conference on Entrepreneurship and Innovation, University of Antwerp, Belgium, September 10-11, 2009, pp. 236-244.

Euler, Mark; Klee, Esther; Vollmar, Bernhard H. (2009): Pre-incubators – constructive support for founders. In: Insights: Research magazine of the Carl von Ossietzky University Oldenburg. Oldenburg, Vol. 25.2009, 50, pp. 20-23.

Euler, M./ Freese, J./ Marggraf, R. (2008): Perspectives of a rational economic reconstruction of social interactions as the basis of the social capital concept. In: W. Matiaske/ G. Grözinger (eds.): Sozialkapital – eine (un)bequeme Kategorie. Yearbook Economy and Society. Vol. 20. Marburg, pp. 79-110

Euler, Mark; Kraus, Sascha; Vollmar, Bernhard H. (2008): Communication matters – Network constitution in entrepreneurship. In: Siems, Florian U.; Brandstätter, Manfred; Gölzer, Herbert (eds.): Stakeholder-oriented communication. New approaches to customer, employee and corporate communication. Wiesbaden: VS Verlag, pp. 479-493.

Eickemeyer, Andrea; Vollmar, Bernhard H. (2008): Innovation, transformation and continuity in the customer-bank business relationship. In: Schwithal, Tim Torsten; Duensing, Martin; Tredop, Dietmar (eds.): Capital, Competence, Conflict. Oldenburg: BIS-Verlag, pp. 31-56

Nicolai, Alexander; Vollmar, Bernhard H. (2007): Between being and ought: Henry Mintzberg’s contribution to management science. In: Organizational Development 4, pp. 86-91

Vollmar, Bernhard H. (2007): Vertrauen und Konstruktion von Wirklichkeiten – Eine epistemologisch fundierte Konzeption mit Implikationen für die ökonomische Theoriebildung. Norderstedt: BoD.

Euler, M. (2007): Networking Guide – theory and instruments for good networking and network management. Oldenburg

Euler, M. (2006): Soziales Kapital ein Brückenschlag zwischen Individuum und Gesellschaft. Oldenburg

Euler, M. (2006): Distinguishing together – Europe, logic of interpretation and the dialog of cultures. Oldenburg University Speeches. No. 168 Oldenburg

Euler, M./ Briedis, K. (2001): The good department? Department 1 Pedagogy in the light of the university policy debate History, structure, study situation and development opportunities. Master’s thesis. Oldenburg

Euler, M. (2001): Pedagogy as a leading discipline? Thoughts on the importance of the discipline for modern societies . In: F.W. Busch/ H. Schwab (eds.): Intellectuality and practical politics. Oldenburg, pp.195-209

Euler, M./ Freese, J./ Briedis, K. (2000): Beyond retirement and full employment – The new working society. In: D. Dettling (ed.): Deutschland ruckt! The young republic between Brussels, Berlin and Budapest. Frankfurt a.M., pp.139-146

Vollmar, Bernhard H. (2000): Trust in online transactions – considerations using the example of electronic banking on the Internet. In: Holst, Jonny. (ed.): Financial markets and banks: innovative developments at the beginning of the 21st century. Wolfgang Benner on his 60th birthday. Berlin: Verlag Spitz, pp. 175-20